"Plane-crash drama 'LOST' crashes in ratings"

http://www.msnbc.msn.com/id/17174564/

Analysis: LOST has hit a new low in the number of approximate viewers at 12.8 million. But I don't see a reason to cancel. It's still the top show in the slot among the "top demographic" (18-49) which is important for advertising. As for the popularity, I'm not sure there's a more discussed show on the internet. Plus television ratings don't account for the numbers of people who download the episodes from iTunes or watch on ABC.com. And television ratings are an imperfect science, you're not going to get the exact number of viewers because you're not sampling every viewer.

All that to say, LOST ratings are down to a new low, but in my opinion, the show is heading towards a new high.

Episode 3.09-Stranger in a Strange Land airs at 10/9c this Wednesday on ABC.

"Feeling 'LOST'? Catch up on island drama"

http://www.msnbc.msn.com/id/16928798/

Good review article to remind you what's happened so far this season. Spoiler-free of course.

Don't forget, The Lost Survival Guide airs tonight at 9/8c right before the new episode, "Not In Portland", airs at 10/9c.

"After hiatus, can 'LOST' win back its fans?"

MSNBC.com story about LOST. It's a decent read, no spoilers...

http://www.msnbc.msn.com/id/16995305/

LOST story on usatoday.com

http://www.usatoday.com/life/television/news/2007-02-01-lost-main_x.htm

This story has no spoilers, however a linked story on the page does have significant spoilers (it's titled "All Will Be Revealed When LOST Returns"), you've been warned. But unless you click that link, you won't be subjected to spoilers...

The beginning of the article:

"'LOST,' which way will it go?"
usatoday.com

"Now we know how the castaways feel.

After stranding viewers for three months, Lost returns Wednesday, looking to bring back its audience — and momentum — with 16 consecutive episodes in a new time slot (ABC, 10 p.m. ET/PT).

Producers promise some of the best episodes yet after a six-episode fall arc in which ratings slipped and grumbling was heard from some fans and TV critics who previously had offered little but praise."

Read the rest of the article at USAToday.com